Agile Project Management Success – Unveiling Influential Factors and Practical Strategies

Abstract

Despite the growing use of agile approaches, there remains a considerable research gap in understanding the critical characteristics that influence the effectiveness and acceptance of agile projects. As a result, this research aims to answer the following question: What are the influential factors and practical strategies that contribute to agile project management success? The research model comprises three people-related factors (personal characteristics (PC), team capability (TC), and customer involvement (CI)), three technological factors (gamification, artificial intelligence, and marketing intelligence), and one dependent variable (agile success (SUC)). Based on 143 questionnaire responses, our findings reaffirm the positive impact of PC and CI while challenging the roles of GAM and TC, suggesting that their effects are more context-dependent than previously thought. Our findings also highlight that agile success depends on the interplay between remote work and TC, with strong team skills being crucial for agile methodologies, especially in traditional office settings.