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http://hdl.handle.net/10362/171141| Title: | Assessing user acceptance of a new version of paytm app with the technology acceptance model (tam): a study of the strategic implementation of ´paytm music´ into paytm´s digital ecosystem |
| Author: | Jouan, Nina |
| Advisor: | Harrison, Andrew |
| Keywords: | Paytm Assessing user acceptance Strategic implementation Digital business Digital ecosystem Mobile commerce E commerce Technology acceptance model (tam) |
| Defense Date: | 5-Jun-2023 |
| Abstract: | This study investigates users’ behavioral intention toward an integrative version of Paytm, a popular digital payment platform in India. The study employs an online questionnaire, analyzed through the Technology Acceptance Model. The findings indicate that Paytm users have a positive attitude towards new features, such as “Paytm Music”, into Paytm. Therefore, based on these results a strategic implementation plan has been developed to integrate the aforementioned app into Paytm's digital ecosystem. |
| URI: | http://hdl.handle.net/10362/171141 |
| Designation: | A Work Project, presented as part of the requirements for the Award of Master’s in Management, from the Nova School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2022_23_Spring_47739.pdf | 1,88 MB | Adobe PDF | View/Open |
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