Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15769
Título: International market selection of Carrefour
Autor: Bourke, sandra
Orientador: Gomes, Emanuel
Palavras-chave: Market selection
Retail
Entry mode
Data de Defesa: Jun-2015
Resumo: Carrefour has been internationalizing into many countries and would like to continue growing. This study focuses on the potential future international market selection of Car-refour, comparing countries from the EU and South America, in a quantitative and qual-itative analysis. The purpose of the project is to help Carrefour to find the right market and the right mode to entry. Through semi-structured interviews and a literature research we found out that Sweden has the highest potential to entry with a Venture (Marketing), followed by Austria
URI: http://hdl.handle.net/10362/15769
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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