Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15762
Título: Young adults' preferences and satisfaction levels in Duty-free shopping in airports
Autor: Godinho, Rita
Orientador: Agante, Luísa
Palavras-chave: Young adults
Duty free
Data de Defesa: Jun-2015
Resumo: This study aims to explore and understand what young adults’ duty free shoppers (18-26 years old) want and are getting from travel retail shopping on airport environments and to evaluate their satisfaction levels with the service. It has important managerial contributions since it is an important target in a fast growing market. An online survey was conducted with 188 young adults and its results show that young adults’ are somewhat satisfied with the overall service on duty free stores mainly in what concerns quality of the products and physical evidence of the stores. Results also show that the majority of buyers within this segment are price driven and strongly influenced by promotions associated with price reductions, and do not seem very satisfied with respect to that. Keywords: Young
URI: http://hdl.handle.net/10362/15762
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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