User acceptance of non-fungible tokens in the fashion industry: an extended technological acceptance model

Abstract

This research aims at investigating factors influencing user acceptance of NFTs within the fashion industry based on the extended Technological Acceptance Model. Furthermore, consumer perception of fashion NFTs is explored. The study uses a quantitative research method using an online questionnaire with a semantic differential scale. Based on 203 responses it was found that social norm, self-efficacy, perceived curiosity, and perceived pleasure are positively impacting perceived usefulness and ease of use, which in turn are positively influencing attitude towards technology and the consumer intention of interacting with fashion NFTs and value perception reflecting a negative influence on behavior intention.