Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15419
Título: Construction sector: Need for strategic reorientation
Autor: Marques, Francisco José Alves Barbêdo Melo
Orientador: Silva, Álvaro Ferreira da
Palavras-chave: Crisis
Data de Defesa: Jan-2015
Resumo: The construction sector in Portugal declined sharply over the past 10 years. The current crisis can wiped out the entire industry. Can the industry survive? What lessons can we learn? What can be done to revive the sector? These are questions this study intends to answer. By analyzing the best practices of the industry and of the largest construction companies in Portugal, as well as the difficulties and constrains that they all faced, I found that retrenchment (operational costs and selling assets) are the main measures companies resort to, and that strategic reorientation is essential to turnaround. I found that internationalization is a key driver on strategic reorientation and diversification and concentration are complementary strategies that can enforce and strengthen the main one.
URI: http://hdl.handle.net/10362/15419
Designação: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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