Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15051
Título: A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market
Autor: Cruz, Gonçalo Nogueira de Sousa Madeira
Orientador: Lages, Carmen
Palavras-chave: China
Wine
Portugal
Partnership
Data de Defesa: Mai-2014
Resumo: Companhia das Quintas, Limited Company wishes to conquer the Chinese market with its wines. For that, it decided to enter in a partnership with a local importer and distributor. This project analyses the macroeconomic factors of the country, the local market and the consumer behavior, using on-site research that included interviews with professionals of the industry, unstructured observation of the consumer and existing statistical data analysis. Finally, the project presents a marketing plan to make this partnership a success.
URI: http://hdl.handle.net/10362/15051
Designação: A Work Project presented as part of the requirements for the Award of a Master Degree in Management from the NOVA – School of Business and Economics
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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