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  2. Comunidades & Colecções
  3. Nova School of Business & Economics (NSBE)
  4. NSBE: Nova SBE
  5. NSBE: Nova SBE - MA Dissertations
Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/143220
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Campo DCValorIdioma
dc.contributor.advisorCosta, Afonso Almeida-
dc.contributor.authorRato, Carolina Ramos-
dc.date.accessioned2022-08-24T08:28:48Z-
dc.date.available2022-08-24T08:28:48Z-
dc.date.issued2022-06-01-
dc.date.submitted2022-01-06-
dc.identifier.urihttp://hdl.handle.net/10362/143220-
dc.description.abstractGrowth, whether in an organic or inorganic way, has always been key for The Walt Disney Company [hereafter Disney]. With Disney’s latest foray into video-streaming through Disney+, this paper tackles its development and positioning in the market space as competition within the industry intensifies. Thus, this paper analyses whether it is possible for Disney to win the video-streaming wars, leveraging the growth of Disney+ through its previous horizontal expansions, answering the initial question with a “yes” –inthe long run, Disney is likely to win.pt_PT
dc.language.isoengpt_PT
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PTpt_PT
dc.rightsopenAccesspt_PT
dc.subjectCompetitive strategypt_PT
dc.subjectValue creationpt_PT
dc.subjectCompetitive advantagept_PT
dc.subjectDisruptionpt_PT
dc.subjectBusiness model innovationpt_PT
dc.subjectCorporate advantagept_PT
dc.subjectSustainability of competitive advantagept_PT
dc.subjectVertical integrationpt_PT
dc.subjectHorizontal integrationpt_PT
dc.titleNetflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streamingpt_PT
dc.typemasterThesispt_PT
thesis.degree.nameWork Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT
dc.identifier.tid203050410pt_PT
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopt_PT
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