Strategy in the era of digitalization and industry convergence: the case of the media and telecommunications industries

Abstract

The media and telecommunications industries have witnessed significant transformations due to digitalization. New players entered their market with over-the-top (OTT)services like WhatsApp disrupting the telecommunications industry and Netflix disrupting the media industry. But how did we get there? Strictly speaking, by means of industry convergence. Boundaries between industries are blurring, increasing the competition. An extensive research of the phenomenon is combined with practical examples from the media and telecommunications industries. Strategies chosen by companies from both industries point out the importance of staying competitive against OTT services.