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Revolutionizing global connectivity: how to launch an international brand within the Portuguese Telecom landscape-developing the communications plan for Get
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| 3.28 MB | Adobe PDF |
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Resumo(s)
In the following paper, detailed research and strategic recommendations were conducted for NOS, the Portuguese telecommunications company. The work is focused on a new travel eSIM brand called get eSIM Travel. Apart from extensive market research, qualitative and
quantitative data collection was conducted. Based on the data, a complete market entry strategy was assembled, with particular focus on the development of the communications plan for the brand. The contents of the report not only serve academic purposes, but also business needs as the client have the opportunity to use the findings in a business context.
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Palavras-chave
Travel eSIM International connectivity Leisure travel Hassle-free Market penetration Communications plan