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DataTítuloAutor(es)TipoAcesso
27-Out-2022Act now before it’s too late: The Impact of Green Marketing on Consumer’s Mindset to Mitigate Climate ChangeBaptista, Rita Maria Lamy Grade MarquesmasterThesisopenAccess
27-Out-2025AI vs HR-Led Well-Being Interventions and Employee Well-Being: The Mediating Role of Perceived Organizational SupportNovrouzai, IoannamasterThesisopenAccess
16-Nov-2020Altruism and culture as drivers for circular economy engagementMorais, Larissa Herminio Lopes demasterThesisopenAccess
24-Jun-2024Artificial Intelligence (AI) Implications for Marketing: The Role of Identity Based MotivationGonçalves, Ana Rita da CunhadoctoralThesisopenAccess
23-Nov-2021Artificial Intelligence and its Ethical Implications for MarketingLou, Touah Tamara Pires BeniemasterThesisopenAccess
28-Out-2025Artificial Intelligence in the National Health System: Assessment of Patient Satisfaction and Trust in Primary Care ServicesCamal, Shelzia AugustamasterThesisopenAccess
1-Jul-2022Assessing determinants of Augmented Reality Applications - The IKEA Place exampleAguilar, Rita Frederico Festa Mendes da SilvamasterThesisopenAccess
7-Fev-2022Au Naturel: The impact of Natural Claims on Consumers’ Judgments and Shopping Behaviour of Personal Care ProductsSimão, Sofia Alexandra VieiramasterThesisopenAccess
12-Fev-2025Behind the Screens: As escalas da escolha: Escolhas guiadas pelo algoritmo VS Autonomia do utilizadorFreitas, Ana Catarina da SilvamasterThesisopenAccess
30-Jan-2024Branded Mobile Apps: How do consumer-brand relationships within apps shape addictiveFilipe, Maria Beatriz dos Santos Carvalho emasterThesisopenAccess
26-Jun-2025Breaking loyalty: How out-group targeted ads impact brand devotionCabral, Catarina CaixasmasterThesisopenAccess
6-Fev-2024Business to Business Communication on Social Media PlatformsIsmayilov, ChingizmasterThesisopenAccess
31-Out-2024Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomesGonçalves, Armindo PereiramasterThesisopenAccess
4-Fev-2022Can an unattractive packaging lead to healhier eating behavior?Lopes, Carolina PereiramasterThesisopenAccess
6-Dez-2021O comportamento de consumo e a ansiedade do cliente do El Corte Inglés Portugal no e ‐ CommerceRosa, Paula da FonsecamasterThesisopenAccess
27-Out-2023Consumer Behavior Under Water Scarcity Conditions: How Perceived Mutability Influences Pro-Environmental BehaviorFigueiredo, Ana Catarina Mendes Gil CorreiamasterThesisembargoedAccess
24-Out-2023Consumer Perception of The Use of Artificial Intelligence in Advertising along the customer journeyMedeiro, Mafalda SoaresmasterThesisopenAccess
23-Out-2023Consumers’ perception of self accountability toward the climate crisis: insights to bridge the attitude-behavior gapAugusto, Márcia Andreia LeitãomasterThesisopenAccess
25-Out-2023Consumer´s Adoption Of Smart Devices To Prevent Household Food WasteSantos, Cláudia Alexandra Pedro dosmasterThesisopenAccess
27-Fev-2019Crowdsourcing in the food industry: the impact of creator’s body type and gender on healthy food consumptionCastro, José Henrique Brás Ferreira demasterThesisopenAccess
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