Farm 2.0 Using Wordpress to Manage Geocontent and Promote Regional Food Products

Abstract

Recent innovations in geospatial technology have dramatically increased the utility and ubiquity of cartographic interfaces and spatially-referenced content on the web. Capitalizing on these developments, the Farm2.0 system demonstrates an approach to manage user-generated geocontent pertaining to European protected designation of origin (PDO) food products.Wordpress, a popular open-source publishing platform, supplies the framework for a geographic content management system, or GeoCMS, to promote PDO products in the Spanish province of Valencia. The Wordpress platform is modified through a suite of plug-ins and customizations to create an extensible application that could be easily deployed in other regions and administrated cooperatively by distributed regulatory councils. Content, either regional recipes or map locations for vendors and farms, is available for syndication as a GeoRSS feed and aggregated with outside feeds in a dynamic web map.