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Please use this identifier to cite or link to this item: http://hdl.handle.net/10362/4960

Título: Drugs in ads and news: educating people in the nineteenth century press
Autor: Almeida, Maria Antónia
Palavras-chave: newspapers
Issue Date: 21-Jan-2011
Resumo: This research aims at finding out how scientific knowledge reached the common people in nineteenth century Portugal, using newspapers as the main source of information. Collecting news on science and technology is part of a larger research project focused on producing a History of the Popularization of Science and Technology in Portugal, following a model already developed in the UK and the USA (Bauer 2007). This source was probably the most widespread vehicle to divulge the latest scientific news at the time to an unspecialised audience. The following themes are approached: Drug advertisements in the nineteenth century. How did scientific knowledge on diseases and treatments reach the consumer? How did newspapers deal with epidemics? What were the prevention measures and the known treatments at the time? And what was the role of newspapers as educators? Ads show us the interest on divulging new products and the role of publicity as moulder of minds. All these questions introduce us to the role of the media on the subject of social perception of science and technology and the way scientific knowledge reached the common citizen.
URI: http://hdl.handle.net/10362/4960
Appears in Collections:FCT: CIUHCT - Documentos de conferências internacionais

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