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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10362/1729
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| Title: | Concept of Customer Relationship Management as an example of innovation in banking sector |
| Authors: | Urbanowicz, Monika |
| Advisor: | Moniz, António B. |
| Keywords: | CRM system
banking
management
organisation |
| Issue Date: | Jul-2008 |
| Publisher: | IET |
| Citation: | Urbanowicz, Monika (2008), "Concept of Customer Relationship Management as an example of innovation in banking sector", IET Working Papers Series, No. WPS06/2008, IET, 19 pp. |
| Series/Report no.: | IET Working Papers Series
WPS06/2008 |
| Abstract: | Banks that has introduced CRM system, had to make some difficult changes in their organization in order to become more customer oriented. Beside the pure CRM banks try to adopt other innovative tools related with the core CRM. Some of these solutions are constructed in such a way so that ensured could be also access to the information beside to bank’s organization. |
| URI: | http://hdl.handle.net/10362/1729 |
| ISSN: | 1646-8929 |
| Appears in Collections: | FCT: IET - Working Paper Series
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