DSpace UNL

Faculdade de Ciências e Tecnologia (FCT) >
FCT R&D Units >
FCT: Centro de Investigação em Inovação Empresarial e do Trabalho >
FCT: IET - Working Paper Series >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10362/1729

Título: Concept of Customer Relationship Management as an example of innovation in banking sector
Autor: Urbanowicz, Monika
Orientador: Moniz, António B.
Palavras-chave: CRM system
Issue Date: Jul-2008
Editora: IET
Citação: Urbanowicz, Monika (2008), "Concept of Customer Relationship Management as an example of innovation in banking sector", IET Working Papers Series, No. WPS06/2008, IET, 19 pp.
Relatório da Série N.º: IET Working Papers Series
Resumo: Banks that has introduced CRM system, had to make some difficult changes in their organization in order to become more customer oriented. Beside the pure CRM banks try to adopt other innovative tools related with the core CRM. Some of these solutions are constructed in such a way so that ensured could be also access to the information beside to bank’s organization.
URI: http://hdl.handle.net/10362/1729
ISSN: 1646-8929
Appears in Collections:FCT: IET - Working Paper Series

Files in This Item:

File Description SizeFormat
WPSeries_06_2008Monika2.pdf843,64 kBAdobe PDFView/Open

Please give feedback about this item
FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Logotipo do DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


Universidade Nova de Lisboa  - Feedback
Promotores do RCAAP   Financiadores do RCAAP

Fundação para a Ciência e a Tecnologia Universidade do Minho   Governo Português Ministério da Educação e Ciência PO Sociedade do Conhecimento (POSC) Portal oficial da União Europeia