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Browsing by Author Agante, Luísa

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Issue DateTitleAuthor(s)
Jun-2011Ben & Jerry’s: Case study on children’s social awareness and its impact on corporate strategyBarros, Inês Peso de Oliveira
Jun-2010Um Bongo and sport: How can a brand communicate through its mascotsMarques, André Gonçalo Ribeiro
Jun-2013A brand Identity for the Parish of Nossa Senhora de Fátima (in Lisbon)Rocha, Lígia Cristina Castanheira
Jan-2011Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy foodDias, Mónica Sofia Rodrigues
Jan-2014Can healthy eating be cool?: A study of celebrities’ impact on teens’ attitudes towards healthy eatingGregório, Filipa dos Reis
Jan-2014Cereals and children: A study of their lifetime relationCosta, Duarte Manuel Fernandes de Matos Borges da
Jan-2010Children consumer behaviour field lab: The Nestum consumerLourenço, Jacqueline Areal
Jun-2011Children emotional reactions toward advertising and brands: A drawing experimentFalardo, Sara Figueiredo Caeiro
Jan-2010Commercial vs. product placement: A study with young childrenOmar, Ismael Mahomed
Jun-2012Communication strategy for Continente online store: improving the Ecommerce experienceLeão, Francisco
Jun-2012A communication strategy for Continente: Practical, low priced and healthy eating solutionsRosário, Joana Roque do
Jun-2012A communication strategy for Continente: Proposals to improve the online servicesSousa, Daniel Passos de
Jun-2012A communication strategy for Continente: proposals to promote fresh products of Continente’s own brandsAlves, Filipa Almeida da Silva
Jan-2013Comparing the efficiency of advergames vs. social networks when communicating with childrenPereira, Clara Gil Leite
Jun-2011A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategiesMonteiro, Bruno
Jun-2012Continente Choose&DriveCastelbranco, Pedro Letteri Sepúlveda de
Jan-2013A CSR communication strategy for Continente: Improving brand image and reinforcing local community bondsHeleno, Ana Isabel Delgado
Jun-2011Education for sustainable development – How are Portuguese children being educated in order to become responsible consumersLavareda, Joana Frade
Jan-2012Effects of corporate social responsibility on brand reputation and brand identification with childrenPais, Madalena Sofia Sarmento de Figueiroa-Rêgo
Jun-2012Evaluation of the impact of L’Oréal’s acquisition of The Body Shop on both brandsSantos, Ana Filipa Eduardo Fonseca
Showing results 1 to 20 of 46
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